![]() ![]() The practice also allows startups to raise money quickly and at a higher valuation, as investors are more willing to put their money into companies growing rapidly.Īccording to Hoffman and Yeh, the four core growth factors of a successful blitzscaling are: While not all startups will need to blitzscale to be successful, it is important to understand what it is and how to do it to give your business the best chance at success.īlitzscaling companies can briefly achieve massive scale and market dominance, putting them in a better position to take on established incumbents. It is all about prioritizing speed over efficiency in an environment of uncertainty and allowing a company to go from “startup” to “scaleup” at a furious pace that captures the market. What is “blitzscaling”?īlitzscaling refers to the science and art of rapidly growing a company to serve a global market to become the first mover at scale. ![]() The startup world equivalent of blitzkrieg is “blitzscaling”, a term coined by LinkedIn co-Founder Reid Hoffman and entrepreneur Chris Yeh in their book Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies published in 2014. ![]() Blitzscaling is all about taking risks, growing fast and winning in the startup world.ĭuring World War II, the German term “blitzkrieg” (lightning war in English) described a war tactic that if you carry what you need, you can move very fast, surprise your enemies and win. ![]()
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